I haven’t had the [dis]pleasure of seeing this ad on TV yet, despite the fact the McMaverick chose my state (WTF?) to launch it.  However, all the coverage of it that I’ve seen thus far focuses only on the redundant ineptness of the wording - missing the real point.  The ad’s closer:

 

"John McCain: The American president Americans have been waiting for."

 

It neglected to add:

"This slander brought to you courtesy of the StraitJacket Express<sup>TM</sup>." 

There.  Fixed. 

Seriously, here we have the first preview of what September will look like.  Forget the swiping (OMG, plagiarizing!) of Obama’s "we are the ones we’ve been waiting for" sentiment.  They key here is the racist, nationalist dog-whistle - one which, I guarantee you, will come through loud and clear to a large percentage of this state’s population:

"The American president . . . ."

Because, you know, that angry Negro with the funny name and the (ZOMG, Muslim!!!one!!eleven!!!) father from someplace in darkest Africa - well, we all know he’s not a Real American.  After all, he’s African!  (And black!)  And Muslim!  (And black!)  And miscegenated!  (And black!)  And Muslim!  (And black!)  And with a crazy, racist, terrorist-loving Christian preacher!  (And black!)

Note also the use of the article:  "The American president," not "An American president."  Just in case, you know, you were inclined to give McMaverick the benefit of the doubt or anything.  Or, for the dog-whistle crowd, just in case you were thinking maybe he was including Obama in the pool of legitimate candidates.

No, to McMaverick, there’s only one legitimate candidate:  the white guy.  It doesn’t matter that he’s a hypocritical, ethically-challenged, bigoted, lunatic nut job - he’s white!  He’s "The American."

And a few more bearings fall out of the wheels as the StraitJacket Express<sup>TM</sup> rolls on down the highway . . . . 

I wonder how long before it runs off the road, crashing into a public square and mowing down all the innocents in its path?  Of course, when it does, the media will be sure to bring us The Whole Story, complete with expert analysis about how the fact that McMaverick was tortured makes him a Great War Hero, and thus, all the dead pedestrians are simply martyrs to the noble cause of perpetuating that narrative.